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Crossfade
Can't be faded: South Carolina band Crossfade has rock down 'Cold'
By Kristi Singer
Star-News Correspondent
Published October 14, 2004
In the music industry, a demo CD's main purpose is to book gigs or garner interest from record labels. Although that was the original intent for Columbia, S.C.-based hard rock band Crossfade's demo, it turned out to be much more.
After attracting interest from an independent record company, Taxi, Crossfade recorded its demo. Two weeks after releasing it, the band found itself signed to Columbia/FG Records – who wanted to release Crossfade's demo as its major-label debut.
Apparently, low-cost production doesn't mean a low-end product. Crossfade's self-titled debut recently topped 100,000 copies sold and pushed rock supergroup Velvet Revolver off the No. 1 spot on R&R's Active Rock chart with its first single, Cold.
Currents caught up with Crossfade frontman Ed Sloan for a phone interview while on his way to Manhattan for a gig at Irving Plaza with Alter Bridge and Shinedown. Here's what Mr. Sloan had to say about the band's debut:
How do you feel about your debut being an album that you had complete creative control over?
It was bittersweet because we recorded the album at our house as a demo, just to show people what we had. We hoped one day a record company would pick it up and say, 'Let's rerecord it in a nice million-dollar studio.' But they just said, 'We're going to keep the original tracks.' We didn't re-record anything. So that's what's out there now. It's great, but on the other hand, I would have really liked to have gone into a nice studio and done it right.
It still must make you feel good to know it was good enough for them.
I was blown away that they would accept that as something on a professional level.
These songs are a few years old. Tell me about their beginnings – what served as your inspiration in the songwriting process?
Most of those songs were written a couple of years ago while I was in search of finding what to do with my life. I had a lot of issues with a lot of people in my life. Basically, just trying to make it as musicians the best way we could, knowing in our souls that's what we wanted to do. Those songs came out of a lot of frustration, anger and resentment, just problems you have that everyone has. Since then, things have gone a lot better – we're signed, we reached the dreams that we've always had. So maybe next time maybe the music won't be so depressing.
Are there any songs that stick out to you as being really personal? Any highlights on the album that you're really proud of?
Cold is very personal to me. It still strikes a chord in me when I hear it and play it. All of them are really very personal to me. My favorite song is Starless, that's why it's the first on the album. It sets the mood for the entire album, really.
Why is 'Cold' the most personal song for you?
Just because it has a lot to do with a relationship that I was in, that I'm no longer in. A lot of those things I wish I could have said, but I never did. I still feel a little bit of that, you know.
Why is 'Starless' your favorite song?
Sonically, it breaks the way for the rest of the album. A lot of the album you can hear in Starless – certain tones, certain guitar tones and vocal styles. Besides that, just the message it gives – just that whole lost, trying to find my way. That's what the whole album is about.
Do you feel that you've found your way?
Yes, I do. Since I was 12 years old and heard (James) Hetfield play guitar in Metallica, I was hooked. From that point on I've done everything in my life to try and get to this point. So, when you haven't achieved something like that that you want so bad, it makes things very rough.
When you finally do achieve it, it makes things better than you ever imagined. Things are finally going right, things do feel really good and that feels good.
Don't cross 'em: Crossfade busted out of Columbia, S.C. on just the strength of its demo.
Wanna go?
WHAT: Alter Bridge with Crossfade and Submersed
WHEN: 7 p.m. doors, 8 p.m. show Friday
WHERE: House of Blues, N. Myrtle Beach, S.C.
TICKETS: $20 in advance, $22.50 day of show
DETAILS: (843) 272-3000
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